
Why Social Media Is Important to Your Business
Social media has become part of our everyday lives. Apart from providing news and entertainment, platforms such as Facebook and Instagram also introduce people to new businesses and entice them to click BUY.
Every digital marketing campaign needs a social media strategy to support their SEO and PPC efforts. Social media is the cheerleader, the voice that attracts and speaks to potential and existing customers. It’s not just a channel for selling; it’s also a channel for building customer loyalty and brand credibility.
Don’t give social media a second thought. It’s affordable, easy, and essential for business. PICS Marketing have created numerous social media campaigns in the past and we know how much impact it can bring to your company. We’re here to manage your social pages whether as a full-service or an extension of your marketing team.
Having a social media strategy is especially important for small to medium businesses. Without a Facebook or Twitter page, customers are less likely to trust your brand and try out your products and services; it’s where they get hold of company information and check testimonials and reviews. With no doubt, social media has influenced the way consumers think and purchase.
Other than branding and credibility, social media also contributes to a business’s SEO performance. A well-planned social media strategy can help put your website on top of search engine results as it contributes to link building, brand mention, and keyword count.
With all of these advantages, why would you ever think of skipping social media? It’s free, effective, and a great medium to showcase your brand’s creativity. We know that for sure, which is why PICS Marketing is here to help you develop a social media strategy that works.


Be Social with PICS Marketing
Here’s how we create winning social media strategies.